Filed Under: [ Hispanic News ] [ Marketing ] [ Press Releases ] [ Colorado ] [ Denver ]
Tags: Banking, latin america, Mexico, population
Knowledge is Power!
On Oct. 17, local Hispanic marketing expert, Laura Sonderup, director of Hispanidad, a division of Heinrich Marketing, will present “Marketing to U.S. Hispanics: Proven Strategies to Successfully Target the Country’s Fastest-Growing Minority Group,” outlining Hispanic-targeted strategies for financial service professionals at the Center for Financial Training Western States (CFTWS).
With more than half of the U.S. retail banking growth coming from the rising Hispanic population, the CFTWS plays an important role in educating regional financial experts on the value of reaching this critical audience through culturally relevant marketing. At the workshop, Sonderup will also share relevant financial facts on Hispanic households.
“The FDIC projects that in the next 10 years, the number of Hispanic checking account holders will increase by 57 percent and savings accounts holders by 76 percent,” said Sonderup. “Today’s businesses cannot afford to ignore the attractive consumer market that the Hispanic community offers. In Colorado, the Hispanic population has reached critical mass and warrants the attention of financial services industry professionals.”
This one-of-a-kind workshop has a track record of providing the latest trends and industry insights on the vibrant U.S. Hispanic market. Sonderup will examine how a financial institution can leverage its existing marketing plans to market more effectively to the Hispanic consumer and increase profitability. Attendees will leave with specific strategies and tactics for developing relevant marketing messages targeting the Hispanic market.
“Based upon erroneous assumptions about consumer income, education and purchase intent, many financial institutions are confining Hispanic marketing to a small percentage of their overall marketing budgets,” added Sonderup. “This practice limits brand growth and retention, as well as new customer acquisition.”
About Hispanidad
Heinrich is a Colorado-based company with 30 years of experience in marketing and advertising for local, national and international accounts. Hispanidad is a division of Heinrich, providing integrated marketing services to reach the growing and profitable Latino market in the U.S. Also within this division is Heinrich México, established in 1994, to serve the needs of our clients in Mexico and Latin America. Hispanidad offers an experienced, integrated team of Hispanic marketing professionals dedicated to “putting the accent on response.” For more information, please visit www.heinrichhispanidad.com.
Stumble it! |
|
