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Aloecorp hinges on Hispanic preferences

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Posted on: July 11th, 2007
Filed Under: Business, Hispanic News
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“Aloecorp is plugging the health-promoting properties of the aloe plant along ethnic lines following research it claims to have done in the US market.

The company has highlighted Hispanics in particular as displaying a traditional pattern of herbal use that is more likely to be handed down from one generation to the next, while it says non-Hispanic whites tend to follow more recent trends or fads. “

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