Aloecorp hinges on Hispanic preferences
Posted on: July 11th, 2007“Aloecorp is plugging the health-promoting properties of the aloe plant along ethnic lines following research it claims to have done in the US market.
The company has highlighted Hispanics in particular as displaying a traditional pattern of herbal use that is more likely to be handed down from one generation to the next, while it says non-Hispanic whites tend to follow more recent trends or fads. “
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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