Univision has novela event for webisodes

“Univision has co-developed and co-produced a six-episode novela with Unilevers Caress brand that will become the networks first novela to air on Univision.com. A shortened 90-second version of Episode 1 premieres tonight during Univisions top-rated “Destilando Amor.”

The novela, “My Beloved Malena,” stars former Miss Puerto Rico and Miss Universe 2005 first runner-up Cynthia Olavarria as a spokesmodel for Caress Exotic Oil Infusions body wash. The brands marketing messages also are integrated subtlety throughout the four- to six-minute episodes, with characters speaking about the brands ad slogans “unleashing your exotic side” and “unleashing your mysterious side.”"

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