Chicago - In 5th-largest Hispanic market, media chances aplenty as swelling population not fully tapped

“It sometimes takes the ad community a few years to catch up with population trends. Such is the case in Chicago, where the Hispanic population has been exploding but where the number of targeted media outlets and advertising revenue lag behind markets of comparable size, notably Miami.

Thats somewhat understandable for a market that is hardly a border town. But hundreds of thousands of Mexicans have been flooding into Westside and Southside neighborhoods and increasingly the suburbs. This trend is projected to continue well into the next decade, opening up opportunities for Hispanic media and for advertisers looking to tap into a large population in a market that is inexpensive for the moment.”

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