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Posted on: July 10th, 2007
Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ]
“Arbitron Inc. NYSE:ARB today announced that Entravision Communications Corporation NYSE:EVC has signed a multi-year, agreement for Portable People MeterTM radio ratings services in Los Angeles, Phoenix, Denver, Sacramento and Las Vegas, as and when those services are rolled out by Arbitron.
The agreement encompasses all Entravision radio stations in those markets, each of which Arbitron is planning to convert to the Portable People Meter ratings methodology by the end of 2010. The agreement expires December 31, 2012.
To date, Arbitron has announced contracts for PPM for more than a dozen broadcasters. By the end of 2010, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper and pencil diary method that the company has employed to collect radio audience estimates since 1965.
About the Portable People Meter
The Arbitron Portable People Meter system uses a passive audience measurement device – about the size of a small cell phone – to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPMTM device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment.
The PPM detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers and distributors. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer. The PPM is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day.”
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