Filed Under: [ Business ] [ Hispanic News ] [ Media ] [ Top Stories ]
Tags: population, Spanish-language
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“As the music faded and overhead lights glowed, anchors welcomed viewers to the Spanish-language newscast, quickly outlining the days events and weather in Fort Myers, Fla.
Within nine minutes, the segment faded to black and the anchors began again - now welcoming viewers for the news of Amarillo, Texas.
From a control room in Arkansas capital city, station group Equity Media Holdings Corp. put together newscasts to be broadcast in six markets across the nation. With half the nations population increase last year coming from Hispanics and advertising dollars waiting, company officials see an ever-growing audience searching across the dial to hear a Spanish-speaking voice give the news.”
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