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“A recent study from JupiterResearch predicts that Hispanics will spend $12.8 billion online in 2007, which represents 11% of all online spending. The report also states that Hispanic spending is expected to grow to $21.6 billion 13% of all online spending by 2011.
Hispanics are more likely than non-Hispanics to research products online before buying them from a brick and mortar store. They are also more likely to leave customer feedback and are more inclined to participate in the social shopping phenomenon in general.”
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