Hispanic impact on e-tail is growing

Posted on: July 9th, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Internet ] [ Tomás' Picks ]
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“A recent study from JupiterResearch predicts that Hispanics will spend $12.8 billion online in 2007, which represents 11% of all online spending. The report also states that Hispanic spending is expected to grow to $21.6 billion 13% of all online spending by 2011.

Hispanics are more likely than non-Hispanics to research products online before buying them from a brick and mortar store. They are also more likely to leave customer feedback and are more inclined to participate in the social shopping phenomenon in general.”

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