Caress And Univision Launch Groundbreaking Novela

“Caress® and Univision have jointly produced a groundbreaking interactive novela entitled Mi Adorada Malena (My Beloved Malena), which fully integrates a brand into the storyline and offers viewers two alternate endings to vote on. This is Univision’s first novela ever to air on Univision.com and will premiere in short form on July 10th on the network’s highly rated primetime slot and run in full form every week on the website. The six-episode novela celebrates strong and enchanting Latinas. It also features the new Caress Exotic Oil Infusions body washes that help women unleash their own mysterious and enchanting sides.

According to Rob Master, Unilever U.S. Marketing Director, Caress: “Hispanic women know how to unleash their mysterious, enchanting sides through passion and romance. As part of Unilever’s commitment to reaching the Hispanic consumer, Caress is thrilled to join forces with Univision to introduce a groundbreaking, interactive novela that engages the viewer in a unique experience.”

“Mi Adorada Malena” incorporates the drama, intrigue and romance typical of the genre, while also introducing Caress Exotic Oil Infusions body wash as a key element to the plot. The drama focuses on “Malena Ferreira,” a strong, beautiful and exotic woman who is also a famous Caress Exotic Oil Infusions spokesmodel. Rising star Cynthia Olavarrí, former Miss Puerto Rico and Miss Universe 2005® first runner-up, makes her novela debut as the female lead while Julián Gil and Bernie Paz complete the suspenseful love triangle. Gil is “Cristobal Carvajal” and “Mateo,” Malena’s secret admirer who takes on a dangerous job that impacts the outcome of the story. Paz plays “Leonardo Del Castillo,” Malena’s fiancée and a prominent psychiatrist who has a secret to hide.

“Univision is proud to partner with Caress on this exciting and innovative project,” said Dennis McCauley, Co-President of Network Sales, Univision Networks. “Caress joins Univision in our commitment to provide Hispanic viewers with compelling Spanish-language programming that meets their preferences, entertainment and information needs.”

Promoting the novela

In joint collaboration, Caress and Univision will leverage the network’s properties and the brand’s multiple marketing channels, which include:

* Weekly TV promotional spots for each new episode that will premier during a primetime novela on Univision, and across Galavisión and TeleFutura
* Online video advertising, including a dedicated mini-site on Univision.com (Uniclave: Malena) that will feature full episodes, behind the scenes and weekly prize drawings*
* Promotional print ads running in People en Español, Mira! and TV Y Novelas with a special advertorial partnership with TVNotas to provide weekly storyline updates
* Univision Radio spots across the top 25 Hispanic markets will tease new episodes every week to maximize buzz
* Grand prize sweepstakes* at Univision.com and through radio promotions on Univision Radio stations across the country

— Multiple grand prize winners will receive a trip to see an
exclusive VIP concert experience with a renowned Univision
Music recording artist

— Exclusive ringtone giveaways and text message alerts for
upcoming episodes

* Cross promotion via Unilever’s Vive Mejor platform

Helping Women Unleash Their Mysterious and Enchanting Sides

Caress Exotic Oil Infusions body washes and beauty bar include a luxurious combination of cream and exotic oils and leave skin beautifully silky and smooth to help women enchant everyone around them. The cream oil body washes are available in two variants, Moroccan and Japanese (SRP $3.99). The cream oil bar is available in Moroccan (2-bar – SRP $2.99, 4-bar – SRP $3.99, 6-bar – SRP $4.99 and 8-bar – SRP $6.49 packages).

*No purchase necessary. Sweepstakes ends August 27, 2007. Must be 21 years or older to enter. Visit Univision.com for official rules and how to enter. Void where prohibited.

About Caress

Caress®, the beauty brand known for products that leave skin silky soft and smooth, offers an exceptional variety of moisturizing beauty bars and body washes that embrace the playful side of beauty. A global Unilever brand and trusted name for more than 30 years, Caress® is the No. 2 beauty bar in the market and known for its original bar, Daily Silk. Caress is available in food, drug, mass outlet, club and value stores nationwide. For more information, please visit www.caressskin.com.

About Univision

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.com.

About Unilever

Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in more than 60 office and manufacturing sites in 24 states and Puerto Rico – generating nearly $10 billion in sales in 2006. For more information, visit www.unileverusa.com. “

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