Filed Under: [ Hispanic News ] [ Marketing ] [ Top Stories ]
Knowledge is Power!
“ROI issues have Hispanic-targeting marketers increasingly turning to general market media specialists to plan and execute their ad buys.
Like the general ad market, where most major clients have shifted to media shops for planning and buying services over the past 15 years, marketers targeting Hispanics are looking for better planning tools and stronger leverage when purchasing ads, executives said.”
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