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Mtv Tr3s Expands Music Programming Strategy Team

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has expanded its music programming strategy team by promoting Jesus Lara to Senior Vice President, Music and Talent and hiring Michael Galbe as Vice President, Music and Talent, it was announced today by , Senior Vice President and General Manager for . Jose Tillán, recently promoted to the new position of Senior Vice President, Content and Music for MTV/VH1 , will continue playing a strategic role with .

In addition to overseeing the music programming strategy, Lara will also be responsible for the pan-regional music and talent strategy for MTV and VH1 in , reporting to Tillán.

In both roles, Lara will be the primary liaison between and MTV/VH1 and artists, record labels, management companies and talent agencies. Lara will oversee the talent needs for both and MTV/VH1 including events airing in both the U.S. and such as “Los Premios MTV,” and “MTV Unplugged.”

“Jesus is an accomplished, creative, and vision-oriented music executive who has a unique understanding of the passion Latino youth have for music. He has been integral to our efforts to position as a leading music authority and his expanded responsibilities will help us create even deeper relationships between our audience and the artists they love and want to know more about,” said Ballas-Traynor.

“Having Jesus head the Music and Talent Departments reinforces our commitment to music. He will play an instrumental role aligning synergies between the Latin American and the U.S. Hispanic markets,” said Tillán.

Galbe will manage talent and music initiatives, and liaison with the Latin and general market entertainment industries. He will help secure and supervise talent for programs such as “Mi TRL,” “Sucker Free Latino” and “Rock Dinner,” as well as managing and developing initiatives that reinforce the MTV Tr3 brand on and off the channel, such as concert tours, music events, and retail presence. Galbe will report to Lara.

About the individuals
Jesus Lara has been a key member of the strategy committee since 2005, helping to plan and launch the channel. As Vice President, Music Marketing and Talent/Artist Relations, he has helped develop and execute key multiplatform franchises such as “ Artist of the Month” and “Descubre & Download.” He has also developed key music marketing campaigns between the network and artists such and Maná. Previously, Lara was Vice President, Music Marketing and Talent/Artist Relations for MTV International where he researched, identified and developed international music marketing opportunities such as Coldplay Live launch , 5 Star, Tour de Franz Ferdinand and Sum 41 around the world in 14 days, among others. He created the first ever, international multi-platform (on air, online and ) music initiative MTV 5 Star, launched in November 2005, with ’s Oral Fixation, Volume 2.

Before joining the MTV in 2004, Lara was with EMI Music . During his tenure with EMI, he successfully oversaw the panregional marketing campaigns that established international artists such as Robbie Williams, Norah Jones, Gorillaz, Coldplay, Tiziano Ferro, , and . For EMI Music , he led a crucial restructuring effort that resulted in the label’s renewed market competitiveness.

Lara’s music management career began in 1992 when he co-founded MATT Entertainment, an artist management company.

Lara earned an MBA with honors from the Thunderbird Garvin Graduate School of International Management and a BA in International Business from Florida International University.

Michael Galbe is joining from Jive Records/SONYBMG where, as Senior Director of International, he developed and executed worldwide marketing campaigns for superstar artists such as Britney Spears, Usher, Ciara, PINK, Nick Lachey, Backstreet Boys, N SYNC, and Justin Timberlake. Before Jive, he was Senior Marketing Manager at Warner Music , working with such artists as Maná, Café Tacuba, Laura Pausini, and .

Galbe developed his love for music in his native Miami, self-publishing and distributing a music magazine, Bizarre, which featured such groups as REM, Echo and the Bunnymen, Depeche Mode, Forget the Name, The Cure and others. He graduated from Columbia University in New York with a BA in economics and a minor in New York club life.

is the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. ’ programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.

MTV Networks , Inc., a unit of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates MTV , Nickelodeon , VH1 , Viacom Networks and the MTV Networks Digital Suite, a package of five digital services – MTV Jams, MTV Hits, VH1 Soul, VH1 Mega Hits and Nickelodeon’s GAS (Games and Sports for Kids). MTV Networks also connects with its audiences interactively through its websites: www.mtvla.com, www.mundonick.com and www.vh1la.com, as well as through its broadband and community sites: www.mtvrevolution.com and www.lazona.com. “

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