Univision #1 Among Adults 18-34 and 18-49 With Beautiful Ending of “La Fea más Bella’

“The highly anticipated two-hour finale of one of Univision’s most popular novelas ever, “La Fea más Bella” (The Prettiest Ugly Girl), was a certifiable ratings smash hit reaching an estimated audience of over 9 million last night and powering the network to the nation’s #1 ranking among all Adults 18-34 and 18-49, not just Hispanics, according to Nielsen NTI Fast Affiliate Ratings. For the time period (8-10pm), the program delivered an average audience of 6.8 million viewers.

Maintaining its dominance for the night, a special “La Fea más Bella” edition of Univision’s popular primetime program “El Show de Cristina” held onto the novela’s devoted fans giving the network its #1 ranking for the entire evening among the industry’s two most coveted demographics.

For the entire night, Univision was:
– #1 among Adults 18-34 (2,106,000)
– #1 among Adults 18-49 (3,610,000)
– #1 among Women 18-34 (1,187,000)
– #1 among Women 18-49 (2,008,000)
– #1 among Teens (602,000)
– #1 among Kids (1,071,000), delivering more Kids than ABC, CBS, NBC, and FOX combined (1,065,000)

In addition, Univision was the 2nd most watched network for the entire night among total viewers, Persons 2+ (6,472,000).

Local Highlights

The two-hour grand finale produced some impressive results in key local markets, as well according to the Nielsen Station Index (NSI) Preliminary Overnights:

– #1 from 8-11pm among Adults 18-34 and Adults 18-49 in New York, Los Angeles, Chicago, Dallas and San Francisco.

– #1 show in its time period (8-10pm) among Adults 18-34 and Adults 18-49 in New York, Los Angeles, Chicago, Dallas and San Francisco.

In a number of markets, more Adults 18-34 watched the “La Fea más Bella” finale that the season finale for ABC’s “Ugly Betty”:

– Four Times More in Dallas
– Three Times More in Los Angeles
– +37% More in Chicago
– +39% More in San Francisco

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
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