Filed Under: [ Hispanic News ] [ Media ]
Tags: Nielsen, population
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“IN A MOVE THAT IS symbolic of the mainstreaming of the U.S. Hispanic population, Nielsen late last week announced plans for integrating and reporting Hispanic households and individuals as part of a single, general market view of the U.S. television marketplace. The move is important because it marks an end to a bifurcated media marketplace in which Hispanic TV viewers were measured separately from the rest of the population, and the integration is expected to lead to more credible data and greater acceptance among U.S. media buyers and advertisers.”
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