The Mexican Will See You Now - (Gustavo Arellano of Ask a Mexican fame in the New York Times)

“IT started out as a joke.

A few years ago, Will Swaim, then the editor of The OC Weekly, had noticed a billboard showing a wildly popular Los Angeles radio morning show D.J., Eduardo Sotelo known as Piolí­n or Tweety Bird, posing cross-eyed under a Viking hat.

He had no idea what it meant.

“Why not ask readers to send in questions about Mexicans?” he asked Gustavo Arellano, his food editor and investigative reporter. Mr. Arellano, a Mexican-American and the only Latino on staff of the alternative newspaper in Orange County, complied by making up the first question: “Dear Mexican: Why do Mexicans call white people gringos?” ”” and answering in jest that “only gringos call gringos gringos.” He said Mexicans preferred the derogatory term “gabachos.””

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