Pacific Financial Lending Adds Bi-Lingual Director of Sales for Collections Department

“Pacific Financial Lending, Inc. PFL, a wholly owned subsidiary of Pacific Financial Solutions, Inc. Pink Sheets:PFUO, a leader in providing cashless ATM kiosks, Point-of-Banking PBT terminal technology, Alternative Financial Lending, Collections, Affinity “Gift to Give” prepaid gift and stored value cards, and full TV, Radio and Print Media services, announced today that Mr. Horatio Gonzalez has agreed to join PFUO as its National Director of Sales in PFLs collections department.

“Our collections department has been experiencing astonishing accomplishments for our clients, and has been consistently averaging collection rates on our accounts of 36%, 40% and even 42% for our various Lending clients,” stated Bruce Grogg, CEO PFUO. Mr. Grogg went on to say, “Now that weve perfected our collection processes and added the sophisticated software, PFL is now enjoying significantly more profitable collections and reporting revenues. Pacifics Lending division is ready to expand exponentially, not only in the English markets but now the Hispanic markets as well and Im delighted to welcome Mr. Gonzalez to our growing corporate team.”

Pacific Financial Lending remains on track to meet 2007 revenue goals.”

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