Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma
Tagged: blog, Cheskin, HIV, latin americaPosted on: June 18th, 2007“I decided to write this as a result of a conversation I had with a client of mine who, like many others I’ve talked to, was growing desperate and impatient with a colleague of hers in Latin America. As most multinational corporations do, her company has offices in just about every Latin American country and dealings between U.S. workers and local, in-country workers is something that happens frequently. These dealings are usually far from smooth. Americans complain that Latin Americans just go around in circles when asked a direct question- “I just get spin from them, no answers” my client said. Conversely, Latin Americans complain that Americans are too succinct, too impersonal, and too impatient.”
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Filed Under: 1. Hispanic News, Marketing & Advertising
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