Sprint Nextel teaming up with Montoya for Hispanic marketing effort

“Sprint Nextel NYSE: S will debut its first TV commercial with celebrated driver Juan Pablo Montoya on June 18. As the premier sponsor of the NASCAR NEXTEL Cup Series, Sprint Nextel brings the sport of NASCAR closer to Hispanic consumers and uses the sport’s intensity to demonstrate the speed of Nextel’s products. Titled “Gotera” A Water Leak, the 30-second, Spanish-language commercial shows the Colombian-born driver making his pit stop during a race. While his pit crew works on refueling and changing worn tires in less than 15 seconds, Montoya is instantly connected to his wife via a Nextel Walkie-Talkie phone, and helps negotiate the cost for a plumber’s work. It’s the energy and adrenaline of the pit stop, coupled with the speed of the Nextel Walkie-Talkie service which demonstrates that Nextel service is immediate and reliable.”

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