How Much Should Cingular, Citibank and General Motors Increase their Hispanic Print Allocation?

Posted on: June 14th, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ]
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“Cingular spent $5.08 million in Hispanic newspapers both FSI and ROP in 2006, according to Portada Ad-tracking. Total advertising for Cingular in 2006 was more than $1.3 billion. In other words, only 0.39% of Cingular’s advertising spending was devoted to Hispanic newspapers. What would a reasonable ratio be? “

Read more: http://www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish

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