WPAT AMOR 93.1 FM – Gloria B is Winning the Hearts Of Hispanics In New York

“WPAT- AMOR 93.1 FM, a New York radio station of Spanish Broadcasting System (Nasdaq: SBSA), has been called home to Gloria B since she began working there in 2002.

The station’s slogan during her air time says it all: “Relieve your stress with Gloria B from 10 to 3 p.m. on 93.1 AMOR.” One of the main attractions to the show is Gloria B’s real life close relationship with her listeners. They call in daily to speak with her and in return Gloria B demonstrates the same friendliness and spontaneity with which she conducts her program.

Since it’s creation in May 2004, Gloria B has always tried to find new and unique ways for the public to actively participate in her program. In fact, Gloria B created “La encuesta del dí.” The segment airs everyday at noon and has quickly become a listener favorite. During the show Gloria B corresponds through e-mail and fax to satisfy the large fan base that contacts her while she is on air. Listeners can also get in contact with Gloria B through her private cell phone and when they leave her voice messages she plays them on the air throughout the show.

The Gloria B show was ranked #15 during its first two years, and has since skyrocketed to #3 in the tri-state area. The show ranks #2 among women overall.

The mass appeal Gloria B has with the public is due to the fact that she does not keep anything from her listeners. She does not hesitate to share her struggles with ovarian cancer or comment on her hangover. She even apologized live on the air for failing to make her credit card payment on time. For Gloria B, her listeners are her family and that is why she does not hide her thoughts or feelings from them. The feeling is mutual -her listeners call in every day to ask what is going on in her life.

Throughout her career, Gloria B has been featured on the front page of various magazines. In 2003, the NY Post Tempo named her as one of the “Hottest Latinas in NYC.” She also received the title of “Woman of the Year” and “Voice of the Year” at the ACE awards.

Gloria B is a great example of the emerging female force in Latin radio. She uses her bilingual capability and her status as a Latina to create her unique interactive style and to attract her loyal listeners to tune in every weekday from 10 a.m. to 3 p.m. on WPAT AMOR 93.1 FM.
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