Palomita® Brand in JCPenney for Back-to-School

Palomita®, the new junior and girl’s fashion brand featuring beloved Hispanic logos and characters, will be on the shelves in several JCPenney locations for Back-to-School. Similar programs in Mervyn’s and Sears will follow the JCPenney launch. Retailers, hoping to capitalize on the growing demand for apparel with a Hispanic appeal, expect that the popularity of the brands stylized in Palomita fashions will captivate the Latino market.

“Por fin una marca para ti” (Finally a brand for you) best describes the Palomita brand. Founder and Mexico City native Molly Robbins secured exclusive rights to use trademarks and vintage art from an array of Latino companies and translated the colorful logos and characters to junior apparel. “Our fashions portray the brands from my youth”, says Robbins. “They bring back memories of good times, and highlight the extraordinary spirit of the Latino lifestyle”. Wish Licensing manufactures and distributes Palomita. Chucho®, the “hermano” brand to Palomita, will be launched in spring 2008. Chucho will focus on designs that are more masculine; depicting products ranging from cement companies and tire manufacturers to beverages and confections.

JCPenney will stock three of the Palomita tee designs: Lulu®, Topo Gigio®, and De La Rosa®.

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