Clicking with Hispanic Online Consumers

“As the biggest minority group stateside, the burgeoning buying power of the Hispanic population is hard to ignore. U.S. Hispanic online shoppers are forecasted to lay out $12.8 million on retail spending in 2007, comprising 11 percent of all online retail expenditures expected this year, according to “Demographic Profile: Hispanic Shoppers Online, 2007,” a Jupiter Research report. Hispanics will spend more this year than all minority groups assessed in the report, including African Americans $9.2 million and Asian Americans $6.7 million.”

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