Spanish speakers upset at business communication
Tagged: AT&TPosted on: June 12th, 2007“AT&T first noticed frustration among Spanish-speaking customers 25 years ago. Their inability to understand and to be understood when they called angered and frustrated them.
“It was clear that we were going to lose customers,” said Jody Garcia, vice president of diversity marketing. The company provides local telephone service, high-speed DSL Internet and wireless service in Kentucky and Southern Indiana, as well as other areas.”
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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