Filed Under: [ Hispanic News ] [ Marketing ]
Tags: beer, cerveza, Tecate
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“Cerveza, anyone? Dutch brewer Heineken, best-known for its namesake import beer and Amstel Light, will pour more dollars this summer into marketing for two Mexican imports.
Heineken, which has increased its U.S. marketing budget 53% this year, has beefed up its effort for its growing niche brands, Dos Equis and Tecate, against more mainstream Corona, the top Mexican import and sixth-best-selling brand overall.”
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