Pharmacies cater to Latino market
Tagged: CaliforniaPosted on: June 11th, 2007“When Ben Singer first considered using television ads to promote a pharmacy chain he co-founded, he was told TV is too expensive and that he would need to hire actors.
He disagreed. Instead, he put money aside for three months and starred in the commercial himself.
The resulting clip starts with Singer, 40, riding a motorcycle to the entrance of one of the stores as he announces in Spanish, “Farmacia Remedios, your Mexican pharmacy for the entire Bay Area”"
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Health, Tomás' Picks
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