Pizza Patron Extends Chains Reach

“Pizza Patron, the premier Latino pizza brand introduced the first Pizza Patron Rapidito concept at La Gran Plaza, in Fort Worth, Texas. The brand’s new Rapidito unit is designed specifically for malls, airports, and special venues enhancing the company’s ability to penetrate markets deeper.

La Gran Plaza is a unique mall among the first of its kind in the U.S. which caters exclusively to the Latino consumer. The mall’s architecture and atmosphere resemble that of a typical colonial city in central Mexico creating an environment that is culturally sensitive to the Hispanic family.

“La Gran Plaza was a perfect choice for us to launch our new Pizza Patron Rapidito,” said Andrew Gamm, director of Brand Development for Pizza Patron. “Many of our customers already frequent the mall, and now they can enjoy our pizza while they shop.”

The menu features three varieties of 7-inch, personal size pizzas — Queso, Pepperoni and La Patroncita (a deluxe pizza with everything). The company has maintained its strong commitment to value-pricing with the pizzas starting at $2.49 for cheese only and topping-out at $3.49 for La Patroncita. Ranch, Spicy Ranch and Salsa Ranchera dipping sauces are also available for 50í‚¢ each.

“We are very excited about our new Rapidito unit,” said Antonio Swad, founder of Pizza Patron. “It allows us to serve our core Hispanic customer a familiar product at a familar value. As our customer base grows, we need to find new ways to reach out and serve them better and Rapidito is a great example of doing just that.” “

• Ricardo Salinas Breaks Ground for What Will Be the Most Modern Television Studio in Latin America – Mexico City
• Brazil replaces Mexico as China’s top market in Latin America and boosts its surplus as well.
• The mayor of a wealthy suburb (San Pedro Garza Garcia) of Monterrey said Monday that he has sent his family to the United States for their own safety as he pursues his campaign against extortion and kidnapping gangs.
• Expert: Juárez violence a ‘terrorist war’
• Mexican Mennonites Impacted by Drug Violence
• Mexican farmers reeling from worst drought in decades
• Mexico City’s famed dance-for-peso halls fading
• Americans Running South: Why We are Flocking to Mexico for Work
• On the mayor’s agenda: ‘Civilize’ Mexico City – Marcelo Ebrard
• Hispanic Entrepreneur profile: Entrepreneurship began early for Gándara family – El Paso
• Juárez violence: Drug-war brutality persists despite presence of military
• Mexican doctors pointed to parents as the reason Mexico leads the world in child obesity, a problem made worse in this country by the lack of sports training.
• Mexico’s top domestic security official said Friday that sectors of the general public have cooperated with drug cartels in the violent border city of Ciudad Juarez, and the government is about to launch new social programs there to combat gangs.
• Susana Iglesias, writing from the streets – Mexico City native is winner of the first-ever Aura Estrada Prize, an international competition for young women writing literature in Spanish.
• Mexican authorities predict fewer Mexican immigrants will be back home for Christmas
• Mapping Out Mexico – Navigating your way through Mexico can be tricky business sometimes – MexicoMaps.com
• Mexican migrants are spending more money on taxes in the United States than on the remittances they send home to relatives, according to a new study by Mexico’s largest bank, BBVA Bancomer.
• Ana Maria Perez Gonzalez, said to be the oldest woman in the world, died in Mexico this week. She was 119.
• Welcome Ceremony for José Hernández Moreno, NASA Astronaut in México
• Mexico’s Drug Violence Gives Rise To Vigilantism