Bay Area Hispanic-Net Brings Latino Media and Entertainment Industry Thought Leaders Together for the First Time

“ADVISORY for June 14, 6:30-9pm

WHAT:
Hispanic-Net will be sponsoring the first-ever media event to bring together Bay Area Latino industry thought leaders to discuss the latest trends in Latino media and entertainment. Panelists will include: Senior Executives from Univision Noticias 14, SiTV, Hewlett-Packard, SanDisk, Telephia, hi5, CloudLink and MiraThis. The panel will explore these questions:

– How are Latino consumers reacting and consuming to next generation media and content and how is it different than the past?
– How can media and entertainment companies be competitive with increasingly savvy and media hungry Latino populations across the US?
– What do Latinos want and how do they want it?
– What makes Latino consumers different when it comes to mobile, cable and advertising platforms?
- Five to 10 year what predictions could be made for Latino media and entertainment?

Media are invited to hear industry experts discuss the current and future landscape of media & entertainment for and by Latinos. Q&A to follow panel discussion. Drinks and appetizers provided by Hispanic-Net.

WHEN:
Thursday, June 14, 6:30pm – 9pm

WHERE:
Fenwick & West LLP, 801 California St., Mountain View, CA 94041. Parking is across the street and the networking and panel sessions will take place on the first floor.

WHY:
According to Marketing y Medios, the year 2007 is predicted to be a record breaking year for the advertising communitys commitment of $1.5 Billion to Spanish-language TV. But, the spending toward Hispanic programming is considerably lower compared to the percentage of the population that is Hispanic. TV as a key indicator represented about one-third of the $4.3 billion in Spanish-language ad sales for 2006, compared to $3.8 billion in 2005. Programming targeting Latinos is also on the rise. Is the tide turning? Hispanic-Net, in an effort to shed light on these trends and subsequent opportunities and challenges, has put together a best in class panel of Northern California’s Latino leaders to review the current and future of Latino Media & Entertainment.

Hispanic-Net takes a proactive role towards entrepreneurialism and seeks to illuminate the business issues affecting the Latino community at-large. Hispanic-net provides forums to educate, encourage, stimulate networking opportunities, and to ultimately strengthen Hispanic Entrepreneurship on a national level. This event is co-presented by NALIP National Association of Latino Independent Producers.

PANELISTS confirmed:

– Carlos Montalvo, VP of Worldwide Marketing and Services, HP
– Maura Donohue, Univision Noticias 14
– Ed Leon, Senior Vice President, SiTV
– Pedro Vargas, Director, Mobile Entertainment, SanDisk
– Ramu Yalamanchi, Founder & CEO, hi5
– Richard Wood, Vice President, Telephia
– Salvador Castaneda, CIO, CloudLink
– Ralph Garvin, CEO, MiraThis

Registration / RSVP: Members of the media: free. Please email Kristan Almgren: Kristan@grupoentrada.com. Online Pre-registration: Hispanic-Net Members $15/ Non-members $20; Hispanic-Net Charter Members Free. hispanic-net-jun2007.eventbrite.com/
At door: Hispanic-Net Members $20/ Non-members $25. For media inquiries, please contact Kristan Almgren: 650 814-1273.

For more information on sponsoring organizations:
About Hispanic-Net: www.hispanic-net.org
About Panel Moderator: www.grupoentrada.com
About NALIP: www.nalip.org“

Comments are closed.