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Telemundo Airs Drama Without Ads, But Product Placement

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Posted on: May 25th, 2007
Filed Under: Hispanic News, Marketing & Advertising, Media
Tagged: , , ,
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Search these tags: novela, Telemundo, telenovela, Univision
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“IN A BOLD MOVE TO narrow the large revenue gap with , competitor will air a drama series with no commercials, just brand integration.

Airing on weeknights in late-fringe 7 p.m.-8 p.m., “Idolos de Juventud” is more accurately a –the dramatic form of weeknight strip programming popular in the Hispanic community. Brand integration will come in each episode, but no ad breaks, when it debuts this summer.”

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