Telemundo Airs Drama Without Ads, But Product Placement
Tagged: novela, Telemundo, telenovela, UnivisionPosted on: May 25th, 2007“IN A BOLD MOVE TO narrow the large revenue gap with Univision, competitor Telemundo will air a drama series with no commercials, just brand integration.
Airing on weeknights in late-fringe 7 p.m.-8 p.m., “Idolos de Juventud” is more accurately a telenovela–the dramatic form of weeknight strip programming popular in the Hispanic community. Brand integration will come in each episode, but no ad breaks, when it debuts this summer.”
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Media
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