TeleFuturas Powerful Primetime Audience Increases During May Sweeps, Caps off Highest Broadcast Season Ever

“Capitalizing on TeleFutura’s momentum of increasing audience delivery, the Network delivered strong audience gains through the first 26 days of the 2007 May Sweeps period in Primetime vs. the previous May sweep among Hispanic Adults 18-49 (+14%), Hispanic Women 18-49 (+4%), Hispanic Men 18-49 (+20%) and Hispanic Men 18-34 (+9%). This impressive May sweeps performance caps off a record-breaking 2006-2007 season where TeleFutura delivered its highest broadcast season performance ever among Hispanic Adults 18-49, Hispanic Adults 18-34, Hispanic Persons 2+ and Hispanic Households. In the 2006-2007 broadcast season, TeleFutura increased its overall Primetime audience by +42% among Hispanic Adults 18-49, +41% among Hispanic Adults 18-34, +27% among Hispanic Persons 2+ and +22% among Hispanic Households, vs. the 2005-2006 broadcast season.

2007 May Sweep Program Highlights:

* Nearly 2 million Hispanic viewers (2+) and 1.2 million Hispanic Adults 18-49 tuned into TeleFutura’s feature film telecast of “Spider-Man,” which aired on “Cine De Las Estrellas” (All-Star Cinema) on May 1, from 7:30 p.m.-10 p.m.
* “Cine de las Estrellas” delivered its highest May sweep performance ever with tremendous year-to-year audience growth among Hispanic Adults 18-49 and Hispanic Men 18-49.
* Versus May 2006, “Cine De Las Estrellas” increased its audience by double-digit margins among Hispanic audiences that included: Men 18-34 (+25%), Adults 18-49 (+23%) and Men 18-49 (+36%)
* “Que Dice La Gente” (Family Feud) delivered its highest May sweep performance ever among Hispanic Men 18-49.
* Versus May 2006, “Que Dice La Gente” generated strong audience growth among Hispanic viewers that included: Adults 18-49 (+13%), Women 18-49 (+20%) and Men 18-49 (+9%)
* May 2007 marks TeleFutura’s highest May sweep ever for “Futbol Liga Mexicana” among Hispanic Viewers 2+ (987,000), Hispanic Adults 18-49 (692,000) and Hispanic Men 18-49 (487,000).

2006-2007 Broadcast Season Highlights:

* “Cine de las Estrellas” delivered a record 2006-2007 broadcast season performance with tremendous year-to-year audience growth among Hispanic audiences that included: Households (+26%), Total Persons 2+ (+33%), Adults 18-34 (+42%), Men 18-34 (+56%), Adults 18-49 (+47%) and Men 18-49 (+55%).
* “Que Dice La Gente” delivered a record 2006-2007 broadcast season performance among Hispanic Men 18-34 and Hispanic Men 18-49. The program also grew its broadcast season average by +28% among Hispanic Households, +30% among Hispanic Persons 2+, +46% among Hispanic Adults 18-34, +37% among Hispanic Men 18-34, +66% among Hispanic Women 18-34, +48% among Hispanic Adults 18-49, +36% among Hispanic Men 18-49 and +71% among Hispanic Women 18-49.
* TeleFutura’s “Futbol Liga Mexicana” increased its audience in the 2006-2007 broadcast season versus the previous season among all major Hispanic demos: Viewers 2+: +35% (1,029,000 vs. 763,000); Adults 18-49: +31% (738,000 vs. 563,000); Men 18-49: +29% (537,000 vs. 417,000); Adults 18-34: +23% (456,000 vs. 371,000); Men 18-34: +19% (326,000 vs. 273,000).
* “Así­ Es La Vida” grew TeleFutura’s Monday to Friday 10-11p time period in the 2006-2007 broadcast season among key Hispanic demos: Adults 18-49: +11%; Men 18-49: +13%; Women 18-49: +9%; Adults 18-34: +28%; Men 18-34: +33%; Women 18-34 – +17%.

Locally, TeleFutura stations enjoyed equally impressive May sweep results:

* In Los Angeles, TeleFutura ranked as the #2 Spanish-language station in Primetime, outdelivering Telemundo, among Hispanic Adults 18-49 and Hispanic Adults 18-34. TeleFutura also out ranked Telemundo for the #2 spot in Total Day among Hispanic Households, Adults 18-49, Adults 18-34, Viewers 2+ in Los Angeles.
* In Chicago, TeleFutura also outperformed Telemundo for the #2 station rank among Hispanic Adults 18-34 in Primetime. For Total Day, TeleFutura outdelivered Telemundo among Hispanic Adults 18-49, Hispanic Adults 18-34 and Hispanic Viewers 2+.
* In New York, TeleFutura delivered solid Primetime increases year-to-year among Hispanic Households (+27%), Hispanic Adults 18-49 (+47%), Hispanic Adults 18-34 (+15%), Hispanic Viewers 2+ (24%), and Hispanic Teens 12-17 (+9%).
* In San Antonio, TeleFutura enjoyed an astounding +75% rating increase year-to-year among Hispanic Households in Primetime and a +63% rating increase among Hispanic Households in Total Day.

Source: Nielsen Media Research, NHTI. May Sweep (4/26/07-5/21/07 vs. 4/27/06-5/24/06) & Broadcast Season (9/18/06-5/21/07 vs. 9/19/05-5/24/06) Live+SD. Source: NHSI (4/26/07-5/22/07; 4/27/06-5/24/06) Live data. “

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