Nielsen and Phoenix Multicultural Launch Hispanic Panel
Tagged: Arizona, Nielsen, PhoenixPosted on: May 24th, 2007“Nielsen has partnered with research firm Phoenix Multicultural, to launch a national Homescan Consumer Panel which will tap in to the $1 trillion Hispanic consumer market.
The firms have already recruited 11,000 households. Nielsen will also expand its existing Los Angeles-based Homescan Hispanic Panel from 1,500 to 2,500 households to provide FMCG manufacturers and retailers with details about the needs, preferences and shopping habits of Hispanic consumers. “
Curation from Tomás
Filed Under: 1. Hispanic News, Media
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