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May 24th, 2007
Filed Under: Hispanic News, Media, Press Releases
Tagged: aztec, Galavision, Nielsen, Spanish-language, Telemundo
Filed Under: Hispanic News, Media, Press Releases
Tagged: aztec, Galavision, Nielsen, Spanish-language, Telemundo
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“With one day to go before the end of 2007 May sweep, Galavisión delivered its strongest performance ever in the network’s history in Total Day among key demos. During this period, the audience for Hispanic Adults and Men 18-49 grew +14% and among Women 18-49 +19% in Total Day versus last May sweep. The network continued to deliver more than double the combined audience of all other measured Spanish-language cable networks in Total Day.
Galavisión has long been well established as the nation’s #1 Spanish-language cable network and during this sweep period, it further cemented its position against broadcast network Azteca America by delivering more viewers across key demos in Total Day and Primetime. It also achieved significant results during Daytime, delivering more than twice the audience than Azteca America among Hispanic Women 18-49 (2.3 times) and Hispanic Women 18-34 (2.6 times).
2007 May Sweep Program Highlights:
* “El Chavo II” continues to rank as the #1 program on Spanish-language cable television delivering more than half a million Hispanic viewers (568,000).
* “FÚtbol Liga Mexicana” (Mexican League Soccer), ranked as the #1 soccer event on Spanish-language cable television beating Fox Sports en Español’s highest rated soccer tournament “Copa Libertadores” by an impressive +120% among Men 18-49.
* “FÚtbol Liga Mexicana” outdelivered the combined audience of broadcast network Telemundo’s soccer tournaments “FÚtbol Telemundo” and “Sábado de FÚtbol” by an incredible +205% among Men 18-49.Additionally, the 2006-2007 season to date marks the 5th consecutive season Galavisión ranks as the #1 U.S. cable network, regardless of language, in Primetime among Hispanic Adults and Hispanic Men 18-34.
Source: NHTI – Nielsen Media Research. May Sweeps 2007 vs. comparable period prior year. “
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