Bucking Industry Trend, Univision has Best May Sweep Ever

“With one day to go in the period, Univision turned in its best ever May sweep performance in primetime among Total Persons 2+, Adults 18-49, and Teens 12-17 as the combined audience of the English-language networks saw significant declines. Also, Univision outdelivered ABC, CBS, NBC, or FOX on 18 out of 27 primetime nights, or 67% of the sweep period, among Adults 18-34.

According to the Nielsen Television Index (NTI), for the sixth consecutive sweep Univision ranked as the 5th broadcast network after FOX, ABC, CBS, and NBC and ahead of CW and MNT in primetime – that’s for all Adults 18-49, not just Hispanics.

Sweep Overview – During the May 2007 Sweep

– Univision was the #5 broadcast network among Households, Total Persons 2+, Adults 18-34 and 18-49, Women 18-34 and 18-49, and Men 18-34 and 18-49

– Univision was the # 2 broadcast network among Kids 2-11 beating ABC, CBS, NBC and CW

– Univision was the #4 broadcast network among Teens 12-17, beating CBS and NBC

– Univision had strong audience increases in overall primetime versus May 2006 Sweep

– Households (+8%, 2,147 vs. 1,992)
– Total Persons 2+ (+10%, 3,695 vs. 3,359)
– Adults 18-34 (+9%, 1,181 vs. 1,080)
– Adults 18-49 (+11%, 2,137 vs. 1,924)
– Women 18-34 (+14%, 700 vs. 615)
– Women 18-49 (+9%, 1,229 vs. 1,130)
– Men 18-49 (+14%, 908 vs. 794)
– Teens 12-17 (+24%, 297 vs. 239)

– The English-language broadcast networks (ABC, CBS, NBC, FOX, CW and MNT) combined primetime audience was down by -10% among Total Persons 2+, -18% among Adults 18-34, -15% among Adults 18-49, and -18% among Teens 12-17, versus the May 2006 Sweep (nets included in 2006: ABC, CBS, NBC, FOX, WB and UPN)

– Univision was one of the youngest broadcast networks in primetime with an estimated median age of 33

– Univision delivered nearly four times more Total Persons 2+ (3,695,000 vs. 993,000), Adults 18-34 (1,181,000 vs. 311,000) and Adults 18-49 (2,137,000 vs. 558,000) than Telemundo in primetime

Program Highlights – During the May 2007 Sweep

– Univision’s “La Fea Más Bella” ranked #2 in the M-F 8-9pm time period among Adults 18-34 and Kids 2-11, beating ABC, CBS, NBC and CW and ranked #3 in the M-F 8-9pm time period among Teens 12-17, beating ABC, CBS and NBC

– “La Fea Más Bella” at 8pm and “Destilando Amor” at 9pm both delivered more Adult 18-34 viewers than popular English-language primetime programs that included: “Without A Trace,” “Amazing Race 11,” “Cold Case,” “Ghost Whisperer,” “King Of The Hill,” “Medium,” “Smallville” and “Supernatural”

– Univision’s “Aquí­ y Ahora” and “Cristina” both delivered their best May sweep performance ever, compared to any May sweep period, and reported significant audience increases over the May 2006 Sweep period among Households, Total Persons 2+, Adults 18-34, Adults 18-49, Women and Men 18-49, and Teens 12-17

– Univision’s “Don Francisco Presenta,” enjoyed strong year to year audience increases among Households (+9%), Total Persons (+10%), Adults 18-34 (+17%), Adults 18-49 (+13%), Women 18-49 (+6%), Men 18-49 (+22%), and Teens 12-17 (+31%)

– According to the NTI Fast Affiliates, 4.4 million viewers (2+) tuned in to watch Univision’s “Nuestra Belleza Latina” finale on Tuesday, May 22nd from 10-11pm making it the program’s highest rated telecast among Households (2.6 million), Total Persons 2+ (4.4 million), Adults 18-34 (1.4 million), Adults 18-49 (2.7 million), Women 18-34 (892,000), Women 18-49 (1.5 million), Men 18-34 (555,000), Men 18-49 (1.2 million) and Kids 2-11 (505,000). “Nuestra Belleza Latina” also increased Univision’s Tuesday 10-11pm time period average by double and triple digit margins in the May 2007 sweep compared to the same period in 2006

Source: Nielsen Media Research, NTI (4/26/07-5/22/07 vs 4/27/06-5/24/06), Live +SD.

Locally, Univision stations enjoyed equally impressive May 2007 Sweep results.

– In Los Angeles, the Univision station KMEX ranked #1 during primetime among Adults 18-34 and 18-49, regardless of language. In Dallas, the Univision station KUVN also took the #1 position during primetime among Adults 18-34

– Also in Los Angeles:

– KMEX scored nine of the “top ten” highest rated regularly scheduled programs in primetime among Adults 18-49 during the sweep beating out shows such as “American Idol: Wednesday,” “House,” “Grey’s Anatomy,” “Dancing with the Stars: Mon and Tues” and “Heroes,” among all others

– “Bailando por la Boda de mis Sueños” finale on Sunday May, 20th ranked as the third most watched program of the day among Adults 18-49, beating out the finales of “Desperate Housewives” and “Family Guy,” among others. Equally impressive was the “Bailando por la Boda de mis Sueños” performance during the entire sweep period among Adults 18-49, where it beat out “Grey’s Anatomy,” “Dancing with the Stars: Mon and Tue,” “Desperate Housewives” and “Heroes,” among others.

– “La Fea Más Bella” was the #1 show during its time period (M-F 8-9pm E/PT) in Los Angeles and Dallas among Adults 18-34 and 18-49. “La Fea Más Bella” also topped its time period in San Francisco among Adults 18-34.

– “Destilando Amor” was the #1 show during its time period (M-F 9-10pm E/PT) in Los Angeles among Adults 18-34 and 18-49. “Destilando Amor” also topped its time period in Dallas among Adults 18-34.

Source: Nielsen Media Research, NSI (4/26/07-5/22/07 vs 4/27/06-5/24/06), Live data.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 88% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net. “

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