Filed Under: [ Hispanic News ] [ Marketing ] [ Press Releases ]
Tags: San Jose
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POTENCIA, a new beverage ready to make an refreshing impact to the Energy Drink industry announced today the making of a long-term relationship with Mixed Martial Arts (MMA) competitor Paul Buentello.
Buentello, a four-time Ultimate Fighting Championship (UFC) veteran heads into Strikeforce, his next event on the heels of nine wins in his last 10 fights with his only loss during the UFC championship bout. Now, Buentello is focused on the June 22 event held at the HP Pavilion center in San Jose, California.
Recently, Buentello, nicknamed “The Headhunter” due to his propensity, in his early years of martial arts training to kick for the head of his opponent participated in a taping of a 30-minute special promoting Strikeforce which delivers the second-largest gate in MMA with over 18,000 fans in attendance. During his interview, Buentello wore a POTENCIA Energy Drink hat promoting the launch of the first Energy Drink devoted to the Latino community.
“We are very honored that Mr. Buentello wore our apparel during this exciting time for his career while preparing for one of the biggest events of his 2007 fighting season. We are looking forward to working with him as our product expands and developing a great business relationship for many years to come,” commented Daisy Ramirez, CEO of POTENCIA Energy Drink. “It’s important as we build our POTENCIA brand to be involved with events that exude the essence of power and energy. Mr. Buentello is a perfect example of that,” Ramirez offered.
POTENCIA will send Buentello his own shipment of the organizations’ first flavor Tamarind, the most popular Latino soft drink choice now served as a wowing energy boost.
She added, “Things are going very well for our company. We are very close to the launch of our product and we are progressing forward with our next set of flavors while also continuing to look at brand awareness and distribution. The next few months will be very exciting for our organization.”
Strikeforce featuring Paul Buentello, one of the top-10 Heavyweights in the United States vs. Carter Williams is set for Friday, June 22, 2007. The event will be broadcasted live on Showtime beginning at 10:00pm Eastern Time.
A detailed television schedule of the Strikeforce preview will be released as soon as it becomes available.
For more information on POTENCIA Energy Drink, please visit POTENCIAEnergyDrink.com
For additional input and background on Paul Buentello, please logon to PaulBuentello.com
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MEDIA CONTACT:
NAME: Chris Knight, POTENCIA Energy Drink
PHONE: 239.834.9797
EMAIL: POTENCIAEnergy@aol.com
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