Cuervoton Finds National Latina Winner - Patty Dukes

The second annual Cuervotón reached its culmination this past Saturday in Chicago as contestants from across the nation competed for a chance to win the much coveted deal with Def Jam’s Roc La Familia Records. Park West was filled with hundreds of anxious supporters who cheered on their favorites and waited for a star-studded line-up which consisted of Pitbull, Nina Sky, Notch, Chingo Bling, Malverde and more.

Contestants were flown in from their hometowns of New York, Miami, Chicago, Houston and Phoenix to deliver their absolute best performance yet. After their captivating appearances, the audience was able to vote for their favorite contestant. In addition to this voting element, the judges’ score and criteria determined the winner. Since there was no clearly defined favorite early on in the competition, the race was extremely close among the contestants.

Jose Cuervo partnered with urban superstars Pitbull, Chingo Bling and Malverde for the 2nd annual talent search for “La Nueva Generación”, the next generation of Latino artists in urban music. Known as Cuervotón, the contest serves as a platform for exposure to unsigned artists, ensuring the longevity of Latinos in the music industry in partnership with, BMI, Gibson, Def Jam’s Roc La Familia, Atlantic Records and LIFEbeat.

The winner, Patty Dukes, representing New York City took home the title of 2007 Cuervotón Nueva Generacion artist on Saturday night after competing against talent from across the country and sharing the stage with established artists such as Pitbull, Nina Sky and Notch. Patty emerged victorious as was one of only four female applicants among hundreds who tried out for the male-dominated competition.

Patty Dukes, alongside her hypeman, Reph, will be receive a feature in Estudio 201’s Volume 3 CD and will be touring next year in Cuervotón 2008 in addition to her deal with Def Jam’s Roc La Familia.

At the beginning of January 2007, Cuervotón toured the country searching for the hottest up-and-coming talent. Contestants from across the nation submitted their demos for review to compete for a major deal. While stopping in every semi-final city, audiences was able to witness live performances from Cuervotón’s touring talent including, Nina Sky, Zion, Notch, Omar Cruz, Joell Ortiz and Tru Life.

Last year, Cuervotón was led by Chingo Bling, DJ Tony Touch with support of record labels Machete Music and Wu-Tang Latino. The campaign reached over 30,000 consumers across five cities in 12 weeks, while promoting the message of “Drink Responsibly, Play Safe” by partnering with LIFEbeat.

“As a Latin American company, Jose Cuervo recognizes the potential of Latino artists and the influences they have on today’s urban music,” said Bertha González, Commercial Director Jose Cuervo Portfolio in NA. “The Cuervotón movement will help solidify the future of Latino artists in the U.S. for generations to come.”

Fans can log on to www.cuervotón.com to find more details.

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