The Two Big Challenges Facing Hispanic Radio

“Delivering the opening remarks at the inaugural Radio Ink Hispanic Radio Conference, Spanish Broadcasting System CEO Raul Alarcon said that finding great talent and dealing with evolving audience measurement methodology are the two key issues confronting Hispanic radio today.

On talent, Alarcon listed five criteria for developing the next generation of radio stars; finding them, polishing them, promoting them, paying them, and policing them. “The talent is out there - theres no doubt about it - but theyre not going to come pre-packaged,” he said. “

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