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The Two Big Challenges Facing Hispanic Radio

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Posted on: May 23rd, 2007
Filed Under: Hispanic News, Media
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Search these tags: radio, Raul Alarcon, spanish broadcasting system
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“Delivering the opening remarks at the inaugural Ink Hispanic Conference, CEO said that finding great talent and dealing with evolving audience measurement methodology are the two key issues confronting Hispanic today.

On talent, Alarcon listed five criteria for developing the next generation of stars; finding them, polishing them, promoting them, paying them, and policing them. “The talent is out there – theres no doubt about it – but theyre not going to come pre-packaged,” he said. “

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