Filed Under: [ Hispanic News ] [ Internet ] [ Marketing ] [ Press Releases ] [ Florida ] [ Miami ]
Tags: demographics, latin america, Microsoft, Reno
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“What: In June, a special addition of Search Engine Strategies (SES), SES Latino (www.SESLatino.com) returns to Miami for two days chock-full of the latest trends in Internet Search and how the Search Engines and business are adapting to better target the U.S. Hispanic and Latin American markets. Hispanic and American companies alike should attend this event, as should companies that are trying to reach these demographics. The event will be presented in English and will be translated live in both Spanish and Portuguese.
Who: Search Engine Strategies Latino is chaired and programmed by the world-renowned authority on search and Hispanic search engine marketing, Nacho Hernandez. Since 2000, Nacho has been helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them. Nacho is the founder and CEO of iHispanic Marketing Group, a leading consulting firm for search marketing and internet strategy for the worldwide Hispanic markets.
Attendees will learn proven and new SEM/SEO strategies, listen to “success story” case studies and learn about best practices and tactics from industry practitioners in Internet Search as well as the U.S. Hispanic and Latin American communities. Executives and their marketing teams will learn to understand what structural and cultural barriers consumers and the search engines (Google, Yahoo!, Microsoft Live and Ask) can encounter as they continue their expansion into local U.S. Hispanic and Latin American markets, as well as the unique strategies that exist to reach these markets and why these customers often prefer regional search directories over the big four.
New landscape and tactics tracks in this year’s agenda include:
* Multi-Country and Multi-Lingual Website Optimization
* Targeting Spanish/Portuguese Search Ads By Demographics & Behavior
* Search Marketing with Latinos: RoundtableAn additional day of search training has been added to this event. The Call to Action Workshop – Conversion Optimization Training session will be held on Wednesday, June 20th and will be taught by internet search expert Jeffrey Eisenberg, co-founder of Future Now and columnist for the ClickZ Network (www.ClickZ.com). Space is limited.
For the conference at-a-glance go to: www.SearchEngineStrategies.com/sew/latino07/glance.html
For general conference information: www.SESLatino.com
When: June 18-19, 2007
Registration Hours
June 18: 7:30am – 6:15pm
June 19: 8:00am – 3:30pm
Conference Hours
June 18: 9:00am – 5:15pm
June 19: 9:00am – 4:45pm
Exhibit Hall Hours
June 18: 10:30am – 6:15pm
June 19: 10:30am – 3:30pm
Search Training Hours
June 20: 7:30am – 5:00pm
Where: Intercontinental Miami
100 Chopin Plaza
Miami, FL 33131
Press Registration: Please visit http://www.searchenginestrategies.com/pressregform.html for information on media registration “
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