Interview with Televisa’s José Antonio Bastón

“Grupo Televisa is not only the market leader in free TV and pay TV in Mexico””it is also the largest producer of Spanish-language product in the world. It operates four free-TV channels that reach 98 percent of the Mexican population, as well as some 30 international channels. The Mexican media giant also produces about 50,000 hours of programming each year, much of which is distributed around the world. Keeping its eye focused on international expansion and new media, Grupo Televisa recently expressed interest in making a bid for the Dutch format producer Endemol. In an exclusive interview conducted in his office in Mexico City, José Antonio Bastón, who is in charge of Televisa’s television operations, offers his view of the company.”

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