Club Patron Arrives at Indianapolis Motor Speedway

“Not every truck in the convoy of 18-wheelers arriving for the 91st Indianapolis 500 is carrying racecars — the cargo in one of them is a first-of-its-kind mobile hospitality venue called “Club Patron.”

This season, The Patron Spirits Company is sponsoring the No. 8 Patron Spirits Honda/Dallara, piloted by veteran IndyCar Series driver Scott Sharp for Rahal Letterman Racing, and is constructing and operating the Club Patron hospitality area for invited guests at each IndyCar race in the United States this year.

Unlike any other sponsor area at Indy Racing League events, Club Patron is a two-level, fully contained mobile event venue, all of which disassembles into pods and travels inside a specially designed semi trailer. The club-atmosphere venue is open to invited guests before, during or after the race, offering a relaxed place to unwind and visit, listen to music, and enjoy ultra-premium Patron tequila or Pyrat rum cocktails. The spacious club is fully staffed with bartenders and servers and features TV screens simulcasting the race, a bar, tables and chairs, and a circular stairway leading to a second-floor observation deck.

“We could have put up some poles and a tent for our hospitality area but, quite simply, that wouldnt be Patron. The worlds highest-quality tequila deserves the best, most comfortable venue we could build,” says Ed Brown, president and CEO of the Las Vegas-based Patron Spirits Company. “Of course, Club Patron is more than just a relaxing place to enjoy our products. We built this unique venue to help celebrate our sponsorship of Scott Sharp and the Rahal Letterman team, and the excitement of IndyCar racing.”

Sharp, the only driver to compete in all 11 IRL IndyCar Series seasons, has finished nearly 75 percent of his races in his 14-year career, with nine wins and 35 top 5 starts to his credit. He captured the first IndyCar Series championship in 1996 and has posted eight top 10 championship results in his career.

“Im thrilled to represent Patron and expose their highest-quality tequila to a very ripe fan base. It should be an exciting year, both on and off the track” says Sharp.

In addition to the Club Patron venue, Patrons sizeable investment in IndyCar racing also includes TV spots created specifically for broadcast during ESPN and ESPN2 IndyCar races, and dedicated billboards in the Indianapolis area.

Distilled and packaged entirely by hand, Patron is produced from the finest 100 percent Weaber Blue agave grown in the highlands of Jalisco, Mexico, and is currently the worlds top-selling, ultra-premium tequila. Every step in producing Patron tequila — from harvesting the agave, to the time-honored Tahona and roller mill distillation process, to the individual labeling, signing and inspection of each bottle — is done with the careful precision and care that can be accomplished only by hand.

“At Patron, were motivated every day by the desire to be the very best at everything we do. From producing our top-selling tequila, to sponsoring and supporting high-profile organizations and events, nothing short of perfection will do,” adds Brown. “Scott Sharp and Rahal Letterman Racing share this same goal, and were proud to put the Patron tequila name on their IndyCar.”"

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