LATV Strikes 10-Station Digital Multicast Agreement with Market Leader Entravision

LATV Network, the nation’s first bilingual music/entertainment network distributed via digital multicast, announced today a 10-market affiliation agreement with Entravision Communications Corporation to broadcast the national network. This latest deal will place LATV in a total of 26 U.S. markets, less than 30 days since its nationwide launch.

Entravision will broadcast the LATV Network 24/7 via digital multicast in the following markets: Albuquerque-Santa Fe, New Mexico; Boston, Massachusetts; Corpus Christi, Texas; Denver-Boulder, Colorado; Hartford-New Haven, Connecticut; Laredo, Texas; Monterey-Salinas-Santa Cruz, California; Santa Barbara-Santa Maria-San Luis Obispo, California; Tampa-St. Petersburg (Sarasota), Florida; and Washington, D.C., with additional markets to be added during the term of the agreement.

“Partnering with Entravision is a milestone for LATV. They own one of the most important television station groups in the country and are a powerhouse in Hispanic media with additional nationwide properties in radio and outdoor. By affiliating with an experienced broadcaster such as Entravision, we are joining forces with an established and successful company that knows how to talk to our young audience,” said Danny Crowe, president, LATV. “This agreement signifies that our multicast strategy is resonating with broadcasters and it is pivotal in cementing LATV as the network of choice for young Hispanic Americans.”

Five of the 10 Entravision stations that are LATV affiliates register in the top 25 U.S. Hispanic markets. LATV had previously announced an affiliation partnership with Post-Newsweek station affiliates in Houston (KPRC), Miami (WPLG), Orlando (WKMG) and San Antonio (KSAT). In addition to these markets, LATV has affiliates in 12 other markets including Puerto Rico. The bilingual network is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.

“Our affiliation agreement with LATV allows us to utilize our television stations’ digital spectrum to broaden the entertainment and content offerings we provide to U.S. Hispanics,” said Philip C. Wilkinson, President and Chief Operating Officer of Entravision. “We look forward to working with our new partner as we utilize our strategic television asset footprint to meet the growing demand for new Spanish-language content.”

LATV’s new programming lineup is comprised of proven audience favorites such as Rocamole, LATV en Concierto and Mex 2 the Max as well as LATV Does Hollywood and Jukebox Requests. The centerpiece of the new lineup is the innovative LATV Live. Running daily from 7:00 p.m. ET/4:00 p.m. PT, the two- hour program is an interactive, edgy town hall-type of show, with audiences text-messaging and calling in to the program’s three hosts in real-time. This live program is the heart of LATV with English/Spanish music video play, comedy, politics, pop culture and new artists.

About Entravision:

Entravision Communications Corporation is a diversified Spanish-language company utilizing a combination of television, radio and outdoor operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top- ranked Univision television network and Univision’s TeleFutura network, with television stations in 20 of the nation’s top 50 Hispanic markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 47 owned and operated radio stations. The company’s outdoor operations consist of approximately 10,400 advertising faces concentrated primarily in Los Angeles and New York. Entravision shares of Class A Common Stock are commonly traded under the symbol: EVC.

About LATV:

Headquartered in Los Angeles, LATV is the nation’s first bilingual music/entertainment network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been on the air in the Los Angeles market since 2001. The network is ad-supported and offers an array of programming that is original, exclusive and live featuring top performers in the Latin music world. Targeting the 12- to 34-year-old Latino, LATV’s programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment.”"

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