Hispanics Are On the Move; AT&T Streamlines Moving Process

Posted on: May 21st, 2007
Filed Under: Business, Hispanic News, Press Releases
Tags: AT&T, bilingual, family, RSS

“For most Hispanics, summertime often triggers thoughts of family vacations, backyard asados, or enjoying time with friends and family; however, it also marks the nation’s peak moving season, with more than 19 million people choosing to pack up and move to a new home during the months of May through September.
According to recent reports from the U.S. Census Bureau, over the past decade Hispanics moved more often than their white, African American and Asian counterparts. In 2003, the Census Bureau’s Geographic Mobility report indicated that Hispanics had an 18 percent moving rate, the highest overall; and as far back as 1995, Hispanics continued to hold the top spot with a 23 percent moving rate.

To help Hispanic families across the country with their relocation process, AT&T Inc. (NYSE: T) offers the AT&T Facilita Toda Tu Mudanza service that provides support every step of the way, including transferring or establishing phone, Internet, wireless and entertainment services, establishing utility services, hiring moving vans and cleaning services, and processing change of address forms. And for the first time, former BellSouth customers can now take advantage of this service, in addition to existing AT&T and non-AT&T customers alike.

“Moving can be a very exciting time for Hispanic families and AT&T wants to help manage the challenges and headaches associated with a move,” said Carmen Nava, senior vice president, AT&T Consumer Marketing. “AT&T Facilita Toda Tu Mudanza saves customers time and money by helping them plan their move and set up their essential services, like phone, broadband and entertainment, at the same time.”

AT&T Facilita Toda Tu Mudanza, available in Spanish online at www.att.com/tumudanza or by calling the bilingual call center at 1-877-SOLO-ATT or 1-800-5CONTIGO on the East coast, provides free resources and content to help manage the millions of details involved with a move. The company has also established relationships with companies like WhiteFence to help consumers compare and order other essential home services quickly and easily.
As part of the AT&T Facilita Toda Tu Mudanza services, AT&T is offering various “cash back” and bill credit incentives ranging from $50 to $300, depending on the services connected at the new address.

AT&T also offers a number of service bundles and incentives designed to make it easy and affordable for consumers to bundle all of their communications and entertainment services with AT&T. The AT&T Triple Pack, which includes local, long distance, high-speed Internet, and digital TV, is available for under $100. Also, consumers who order qualifying satellite TV services, and high-definition programming, can get one year of free access to high definition service at no additional cost, which has a value of up to $240. Free access to high definition programming is also available for AT&T U-verse customers, which has a value up to $120. “AT&T is the complete provider for the way we live and offers practical incentives to address each stage of the mover’s life cycle, from pre-move, to moving day, to post-move, with just a single phone call,” said Nava.

This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss.

About AT&T
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access, and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

(C) 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.

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