Hispanic Direct-to-Consumer campaign for VYTORIN.
Tagged: HispanicAdPosted on: May 21st, 2007“erck/Schering-Plough Pharmaceuticals announced the beginning of a new direct-to-consumer marketing campaign for VYTORIN. The campaign is designed to reach adult Hispanics, who among persons with high cholesterol, are 36 percent less likely than non-Hispanic whites to have properly controlled cholesterol, increasing their risk for heart disease. “
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Filed Under: 1. Hispanic News, Health, Marketing & Advertising
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