Wilkin Guge Marketing and La Agencia de Orci Form Strategic Alliance

“Wilkin Guge Marketing, the Inland Empire’s largest integrated marketing firm and La Agencia de Orcí­, one of the nations most recognized authorities on Hispanic marketing today, have formed a strategic alliance to deliver cross-cultural communications. The alliance will allow both marketing agencies to meet increasing client demands and support new business efforts.

Both Wilkin Guge Marketing and La Agencia de Orcí­ specialize in public relations, advertising and marketing communications. Wilkin Guge Marketing will augment La Agencia services with brand development and research, while La Agencia will deliver on cross-cultural and language services.

“The Hispanic community is the fastest growing market segment in Southern California, representing close to 42% of our population,” said Gail Guge, managing partner and certified brand strategist of Wilkin Guge Marketing. “We are delighted to partner with Orcí­. Their versatile expertise with the Hispanic market allows us to integrate highly effective cross-promotions for our clients.”

“You can’t ignore the U.S. Hispanic Market. Already the largest ethnic market, it is growing faster than any other in the country, with a buying power projected to hit $1 trillion by 2008,” said Dilys Tosteson Garcia, president and CEO of La Agencia de Orcí­. “We are very enthused to begin building a lasting and mutually beneficial relationship between Wilkin Guge clients and the Hispanic consumer.””

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