Vivar Advertising Managing Director, Adriana Eiriz, Invited to Speak in Washington, DC on How to Reach the Hispanic Vote

“Adriana Eiriz, Managing Director of Vivar Advertising, a leading Hispanic DR agency has been appointed to a panel of speakers at the 24th Annual Campaigns and Elections Training Seminar, The Art of Political Campaigning In Washington, DC on June 2nd 2007. Among the topics she will be discussing: how to implement successful integrated marketing campaigns to reach the Latino voter, frequency and media efficiency strategies, understanding the Latino markets characteristics, cable and broadcast penetration in the Hispanic market, demographic makeup of the US Hispanic population and the integrated media landscape.

Los Angeles, CA PRWEB May 14, 2007 — Adriana Eiriz, Managing Director of Vivar Advertising a Leading Hispanic DR agency has been appointed to a panel of speakers at the 24th Annual Campaigns and Elections Training Seminar, The Art of Political Campaigning In Washington, DC on June 2nd 2007.

Eiriz, a 17-year veteran of the US Hispanic marketplace, and the first Latin American female to be elected to the Electronic Retailing Associations ERA board of directors, will be participating in the session titled Hispanic Media Buys/Strategies. Among the topics she will be discussing: how to implement successful integrated marketing campaigns to reach the Latino voter, frequency and media efficiency strategies, understanding the Latino markets characteristics, cable and broadcast penetration in the Hispanic market, demographic makeup of the US Hispanic population and the integrated media landscape.

“Being asked to join the 24th Annual The Art of Political Campaigning as a speaker is a great honor. The Hispanic vote has gained pivotal importance in the US and being able to successfully reach the Latino community should be a fundamental part of any campaigning effort, especially in this all important upcoming 2008 election,” said Eiriz.

As an active member of ERAs Board of Directors, Eiriz is actively involved in the political landscape of Washington, DC. Most recently, she participated in ERAs 2007 Government Affairs Conference dealing with lobbying efforts of electronic retailers pertaining to: Streamlined Sale Taxes, Net Neutrality and Privacy.

A true innovator in US Hispanic Marketing, Adriana has been a featured speaker at numerous Hispanic marketing conferences Direct Marketing Association Directo Days, Electronic Retailing Association and Evan Marcus and has written articles for Electronic Retailer Magazine and Response Magazine on trends in US Hispanic DRTV.

Campaigns and Elections magazine hosts the top political training seminars in the country, teaching on all aspects of campaigning, whether its strategy, polling, direct mail, media or the Internet. Recruiting the industrys top speakers to teach how to raise money, develop a campaign plan, plan a budget, create effective mail pieces, create media strategies and more.

Vivar Advertising is a full-service direct response advertising agency with specialized services in strategic planning, creative development, commercial production, media planning and buying, and back-end management, including telemarketing and fulfillment.

For more information on Vivar Advertising please visit www.vivaradvertising.com or call 310-445-7800.”

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