Ten Reasons Not To Attend The Hispanic Radio Conference

“And What Does This Have To Do With 1970?

Ill admit it. I love to push, nudge, cajole, and motivate people to sign up for our conferences. Its invigorating to jot down a brief message, post it online, and watch the registrations pour in. For the past few weeks Ive given all the reasons you should attend Radio Inks Hispanic Radio Conference. For those of you not registered yet, here are 10 reasons you should not to attend:

#10. You plan to retire from the industry within the next few years, so you dont need to be informed about one of the most important trends to hit the radio history in decades.

#9. No matter how many Latino people move into your market, youre convinced they dont buy products and services and they wont support advertisers.

#8. You believe the growing Hispanic population trend is a passing fad, and eventually things will “get back to normal.”

# 7. You could never run a Spanish-speaking radio station because you cannot understand what they are saying on the air.

# 6. Mexican food gives you indigestion.

# 5. You refuse to acknowledge that radios future revenue growth will come from Hispanic radio because you simply dont understand how you can make money from it.

#4. You believe that although Latinos comprise a significant portion of the population in your town, your station will never - ever - reach Hispanics, and the presence of Spanish-speakers will never impact your ratings or how you program or promote in your market.

#3. In spite of their significant buying power, advertisers in your market dont ever want or need to reach Hispanic audiences. After all, Latinos dont buy food, clothes, furniture, cars, household items, electronics, or gifts.

#2. There is simply no more space left in your brain to learn anything new.

#1. You already make more money than you need.”

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