Build Hispanic ties to get business, leader says - Memphis

Posted on: May 10th, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Tennessee ] [ Memphis ]
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“Jose Velazquez says that if Memphis businesses want to gain Hispanic customers, they must be willing to go out and learn about them in person.

“Start with building a relationship with the person you want to reach,” said Velazquez, the executive director of Latino Memphis, a nonprofit social service organization.”

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