Speaking the same language - L.A.-based television networks take aim at bilingual, bicultural young Latinos.

“WHEN Alex Pels was growing up in Argentina in the 1970s and 80s, he recalls, “there was not really a lot of choices in terms of how you got access to pop culture.”

“Once in a blue moon somebody would bring, like, a Rolling Stone [magazine] that somebody had brought from the United States, and it might be 8 months old, but for you it was the latest thing,” says Pels, general manager of the Universal City-based mun2 television network. “So you had to keep your antenna open.” “

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