NOLA Says Hola

“Telemundo will launch a full-power Spanish-language affiliate in New Orleans in mid May aimed at the significant influx of Hispanic residents in the wake of Hurricane Katrina. Although enormous challenges await fledgling WHMM New Orleans, Ann Gaulke, Telemundo senior VP of affiliate relations, says the network sees great opportunity in the region, thanks to “unprecedented growth as the city works to rebuild.”

While New Orleans African-American population has slipped from an estimated 35% pre-Katrina to 22% post-Katrina, the Hispanic population has swelled from 6% to some 12%-14%, according to census and Louisiana Department of Health & Hospitals estimates. Television executives, consultants and ad agencies in the area attribute the influx to the growth of reconstruction jobs since the hurricane struck in August 2005.”

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