Latino Marketers and Agencies Set Out to Explore Virtual Worlds

“Hispanic marketers and agencies are using Second Life to gain experience in creating virtual worlds to appeal to Latinos, who are more likely to play online games than their general-market counterparts.

Alberto Fulham, for instance, shows visitors around El Dorado, one of six “islands” acquired in Second Life by Vidal Partnership, the biggest independent U.S. Hispanic agency. A four-screen movie theater screens films, and sculptures by leading artists are on display. “

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