Hispanic Ad Spend Rose 14%
Tagged: newspaper, Nielsen, radio, Spanish-languagePosted on: May 7th, 2007“Advertising spending across Spanish-language media continues to outpace general market media, increasing 14.4 percent last year to nearly $5.6 billion, according to a Nielsen Monitor-Plus analysis of spending across six media segments.
While network and local TV got nearly 79 percent of the dollars, spot radio based on data from 68 radio stations had the largest gain, up 30 percent to almost $740 million. Spanish-language cable TV had the second-largest growth, up 20.3 percent to more than $125 million, followed by national magazines, up 14.7 percent to $143 million. Newspapers had the most modest growth, up 4.3 percent to $110.4 million. “
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising
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