Filed Under: [ Hispanic News ] [ Media ] [ Tomás' Picks ]
Tags: bilingual, pbs, radio
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Congrats to Jennifer for this new role.
“Here in the United States, with over 31 million Spanish speakers , you would think Spanish would be our second language online. And you would think that content for the Spanish-speaking community would be not only available, but also rich and varied, if only for the value it represents to marketers. But that isn’t the case.While television and radio have scrambled in recent years to create content for Spanish-speaking consumers to satisfy marketers’ need to reach this group, Internet media has lagged, largely because of the misconception that Spanish speakers in the U.S. are not heavy Internet users. Though studies have shown otherwise , many still equate a lack of English skills with a lack of education and a reluctance to adopt technology. In the United States, there are only a handful of Spanish media outlets with a decent online presence. That’s surprising, considering that 19% of the nearly 50 million Hispanics in the U.S. are monolingual Spanish speakers, and more than half bilingual, many of whom are fluent in English but choose to consume media in Spanish .”
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