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Posted on:
May 3rd, 2007
Filed Under: Hispanic News, Marketing & Advertising, Sports
Tagged: Boxing, Reno, Tecate
Filed Under: Hispanic News, Marketing & Advertising, Sports
Tagged: Boxing, Reno, Tecate
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“Tecate, a Mexican brewer, has produced one million 24-ounce cans emblazoned with the fight’s logo to sell in 7-Elevens and Hispanic groceries.
“What sponsors are paying us for the sponsorship” ”” which Schaefer estimated at only about $1 million in cash fees ”” “is insignificant compared with what they’re doing, which is much more valuable,” he said.
Eduardo Casas, the Tecate brand director, said that the popularity of boxing among Hispanics, and the renown of De La Hoya, a Mexican-American, made the bout essential to its marketing.”
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