Nielsen Announces Weighty Decisions on Hispanic, Black, DVR Households

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Posted on: May 2nd, 2007
Filed Under: [ Hispanic News ] [ Media ]
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“Nielsen has announced that it may decide to weight results for households equipped with digital video recorders and digital cable TV services in order to make it more representative of the national population, writes MediaPost.
The announcement comes just a week after Nielsen released its first official estimate for U.S. DVR population, which it placed at 17.2 percent. “

Source: http://www.mediabuyerplanner.com
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